It might be surprising to know that wooden toy brands have been around for a long time. Leicester based Lanka Kade and Surrey based Le Toy Van both celebrated 25yrs in 2019 whist German brands like Goki and Heimess have been making wooden toys since the early 1970s. Despite their longevity, it is only in the most recent years that wooden toys have seen a revival with an ever-growing popularity once more. But why?
There has been growing awareness of the value of unstructured open-ended play and wooden toys have often been designed with this in mind, enabling children’s imaginations and creativity to be boundless. These toys don’t have an obvious single use, instructions or rules giving children the ability to be in control of how they play, keeping their minds clear as they think through different scenarios or solve problems. By encouraging open-ended play, wooden toys can help develop a child’s reasoning and problem solving skills, social interactions, improve their hand/eye coordination and fine motor skills and aid speech development.
There’s been increasing health concerns about the chemicals used within plastic toys to make them pliable and colourful, that children then absorb through their mouths and skin. Despite regulations in place, toys made to unsafe levels are still commonly finding their way into homes. In 2018, 31% of toys sold in the EU were recalled over safety concerns with 25% of these having unsafe chemical levels - whilst 722,000 toys were seized and impounded at EU borders in 2018. Wooden toys do not contain PVC or phthalates that cause endocrine (hormone) disruption, they are free of preservatives and formaldehyde, respiratory irritants linked to asthma and allergies and free of Naphthalene and its chemical cousins, polycyclic aromatic hydrocarbons (PAHs), which are strongly suspected to cause cancer.
Parents are questioning whether previously popular electronic toys marketed as educational and interactively beneficial, are either. Noises and electronic features can interrupt a child’s thinking process and limit how far a child’s imagination can go. Overstimulation can make it difficult for the brain to think critically. Additionally, with parents now spending twice as much time with their children as 50 years ago and more time at home than playing outside, parents are seeking toys that foster a calmer home environment.
The issues of plastic pollution, waste and environmental damage are big issues we are all concerned about. 8.5 million perfectly good toys are thrown away every year in the UK, which then end up in landfills, incinerators or in the ocean. Wooden toys are robust, durable and repairable, will hold a child’s interest for longer and can become family heirlooms, yielding less waste. They can be recycled easily and will fully biodegrade harmlessly within 13 years. Wooden toys use minimal fossil fuels to create them and quality brands only use FSC woods, a global forest certification system that means the wood is not only renewably sourced but comes from responsibly managed forests that protect fragile ecosystems and respects local indigenous populations.
Last but not least, there is a growing interest in the impact our buying power has on the communities and workforces where manufacturing is taking place. Many wooden toy brands are already ahead in the toy industry for their sustainability and ethos to ethical practices. The majority are still family-owned independent companies and run charitable education foundations and reforestation programmes.
With Spring now here, it’s the perfect time to declutter those shelves and pass on unloved toys and the noisy ones that irritate you. Consider making your next purchase a wooden one, with no right or wrong, no levels, no batteries, no flashing lights or sound. Just the freedom to explore, create and grow.
*as first published in ABC Magazine Sussex spring 2020 issue, available for free from Timeless Toys.