A family owned company based in Surrey. They only make toys using sustainable repurposed (once they are no longer producing latex) rubber wood trees and non-toxic water based paints. All their packaging will be completely plastic free by 2021. They have a number of partnerships: with the Charlton's Estate on a conservation and reforestation project, with the One Tree Planted reforestation project, with Gt. Ormond Street Hospital providing toys, and the Theodora Children's Charity (also known as the Giggle Doctors) specialising in improving children's experience of hospital through play.