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Our Top 10 Bestsellers in 2023

Updated: Nov 17, 2023

Are you in need of present ideas for Birthdays and Christmas. Here we highlight our bestsellers in store to help guide you for what is guaranteed to be a hit.


Yoto Mini & Yoto Audio Player

It's really not a surprise this takes our top spot! Yoto Audio Player and Yoto Mini brings the world of stories, music, podcasts, radio and sound effects to life. What makes this product so amazing is it is not just an audio storybook player. The app allows you to access on the device:

- 74 children's podcasts including Yoto Daily, CBeebies, Science Weekly, The Week Junior Show and many many more...

- 19 children's radio shows including the brilliant Yoto Radio.

- 20 Sleep sounds plus the Yoto night radio.

- Nightlight, room thermometer, GroClock.


Crinkly Cloth Newspaper Books

I have so many repeat sales for these Nursery Times Crinkly books I'm not surprised they made it on the list. Their vibrant and fun designs and crinkle texture and sound, are a guaranteed winner with babies and toddlers. This range of books receive constant positive feedback and are one of my talked about items in store for how much they are loved by their recipient. There are many themes available to choose from.


Seagull Cuddle Comforter

Love them or loathe them, seagulls are the icon of Brighton, and the first animal that children living here, recognise. It's really unusual to find seagull themed baby items, so these organic cotton cuddle comforters for babies literally fly out the door!

The ultimate Brightonian classic, ethically made and even has a tag for a dummy.


Two different colour seagulls to choose from.




Little Peeps Matchbox Dolls

Meet Elsie, Binky Bunny, Tommy Toadstool, Poppy Strawberry, Molly Mermaid and Jack, the Little Peeps dolls. These 6 small characters measuring just 13.5cm tall, all have huge personality. They all come in a cute little sliding matchbox style box with quotes of the characters on the outside. Children love them.


Wee'Un Pikler & Slide

In its most simple form, a Pikler is an indoor triangle shaped climbing frame used by babies, toddlers and young children to encourage movement and development, strengthening their vestibular system, our most connected internal sensory system which aids concentration and self-regulation. Not only are they ideal for babies learning to stand and climb, but great for sensory seekers and children who need to burn energy on a rainy day. The single rung at the top teaches them how to pivot their weight as they turn, and slides can be attached for fun. The Pikler slides also have game attachments including ball runs and ring toss hoopla. Our Piklers from UK Sawdust & Rainbows, fold flat for storage when not in use.


Scrunch Kids Silicone Bucket and Double Digger

Living by the sea, it's not a surprise this silicone bucket and hand digger made the list. What makes these so especially popular is that they squish and fold up into the smallest of space: under the pram, in the suitcase, in the backpack and even easily stored in the shoe cupboard for the next play park visit.

Made of silicone, they are super strong and will last a childhood and suitable for taking with you anywhere. Not just for beaches, we use ours for berry picking, leaf collecting, sandpit play and even just carrying your favourite toys...


Skipping Rope

I'm not sure why so many people think skipping ropes are just for girls? Children of both genders aged 5 years upwards, love mastering a skipping rope and the ones we have in store are a perfect length for children from 5-10 years. We have the big playground jump ropes in store too. Skipping ropes are a classic toy that children will always love and a great way to learn classic rhymes and songs to jump to as well!





Watering Can

Sometimes it is the unexpected items that prove the most popular, and that is certainly the case with the Scrunch Kids watering can. Great for getting the kids helping to care for the garden and indoor plants, great for playing with in the bath and washing hair, great for sand play and the beach; but what makes this item a bestseller in store, is children love carrying it like a bag and putting all their treasures and finds in it, both indoors and outdoors.




Small Puzzle in Bag

Not only are these puzzles super cute, but they come in a handy bag making these great for taking with you when on the go.

Each puzzle in a bag is either 4 or 5 pieces and there are lots of designs to choose from: dinosaurs, woodland, sea life, Christmas and garden animals. Mix them up and see if your children can un-mix them!







Dinkum Dozy Dolls

Last but by no means least, are the Olli Ella Dozy Dinkum dolls. Children adore them and I've yet to have a customer where their child doesn't love their doll, with their perfect amount of squish for cuddles and play. All Dozy Dinkums are posable, made from the softest cotton outer, and is the perfect first toy and keepsake. They are lightweight for small arms and are guaranteed to be a hit. As well as Dozy Dinkums, there is a Cozy Dinkum range, doll carriers and carry cots. Dozy Pip is our bestseller. Everything is adorable.


Other popular sellers that just missed out on being in our Top 10


Deluxe Ark (22 animals) & Junior Ark (16 animals)

This is a beautiful heirloom item available in deluxe large size or Junior smaller size that will be reached for again and again for years of play. The vibrant colourful wooden animals are loved by young children. A fantastic Christening, Christmas or birthday gift, this ark will be treasured and enjoyed and kept for generations to come. Children love lining up the animals in pairs to enter the boat. They also love putting the animals two by two into the large hull of the boat either via an easy to slide ramp, via the boat's ladder or via the removable roof!


Bracelet Bead Making Kit

Suitable for big kids or little kids as young as 3 years old, these bracelet kits make up to 10 items so you can gift them to family and friends. You can also buy individual bracelet kits that are perfect for party gifts and stocking fillers. All sets come with everything you need and in a variety of themes.








Pound and Tap Bench

Children love this 'cause and effect' Pound & Tap Bench toy. Simply hammer or push the balls through the holes and watch and listen to them roll down the xylophone. All the pieces can be played with separately or together. It is an ideal gift for those aged 1-3 years and is one of our bestselling first birthday presents.


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